Key Responsibilities:

1. Strategic Planning

• • Develop and implement marketing strategies for each development project.
  • Define clear marketing objectives, KPIs, and execution timelines aligned with project milestones.
  • Collaborate closely with internal and external stakeholders to position each project according to its brand, design, and market profile.

  2. Project Marketing Management

  • Oversee the full marketing lifecycle from pre-launch to post-completion.
  • Manage the production of premium marketing collateral, including brochures, floorplans, videos, signage, display suite content, and digital assets.
  • Liaise with branding and creative agencies to ensure consistent brand messaging and visual identity.

  3. Digital & Campaign Execution

  • Lead digital marketing initiatives across social media, SEO/SEM, Google Ads, EDMs, and paid media.
  • Ensure websites, landing pages, and lead capture tools are optimised and aligned with project goals.
  • Monitor campaign performance and produce actionable reports for management and sales teams.

  4. Budget & Supplier Management

  • Develop and manage marketing budgets for each project and broader corporate brand initiatives.
  • Source, engage, and manage external vendors, including creative agencies, media buyers, photographers, videographers, and event planners.
  • Track expenditure to ensure projects are delivered on time and within budget.

  5. Stakeholder Collaboration

  • Work closely with Sales, Development, and Project Management teams to ensure aligned delivery of marketing and sales programs.
  • Support sales agents with timely marketing materials, lead nurturing strategies, and buyer communications.
  • Coordinate public relations, media briefings, launch events, and community engagement initiatives.

 Requirement:

• Minimum 5 years of marketing experience within the property development sector in Australia.
• Tertiary qualifications in Marketing, Communications, or a related field.
• Proven track record in developing and delivering successful project marketing campaigns.
• Strong understanding of the residential property development cycle and buyer journey.
• Proficiency in marketing tools and digital platforms.
• Excellent communication, project management, and stakeholder engagement skills.
• Creative mindset with a strong eye for detail and the ability to manage multiple projects simultaneously.

Email yajing.lin@brilliantalent.com.au or contact (+61) 0412 698 432 to discuss this role further.